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  • Supermarkets

    Supermarket supply chain under new retail

    Under the background of exponential growth of traffic, logistics, payment, property and technology, the concept of new retail promotes continuous innovation and iteration of logistic models. The intelligent logistics ecomodel is also gradually growing, and the interaction and combination of online and offline retail promotes the overall development of the entire industry. As one of the carriers of new retail, supermarkets and their related logistics system are divided into on-site logistics and off-site logistics. Business flow determines logistics, and the reconstruction of the consumer supply chain is the driving force for the development of the new retail industry, bringing important opportunities for the development of new logistics and new urban distribution.

    Supermarkets

    Supermarket supply chain under new retail

    Under the background of exponential growth of traffic, logistics, payment, property and technology, the concept of new retail promotes continuous innovation and iteration of logistic models. The intelligent logistics ecomodel is also gradually growing, and the interaction and combination of online and offline retail promotes the overall development of the entire industry. As one of the carriers of new retail, supermarkets and their related logistics system are divided into on-site logistics and off-site logistics. Business flow determines logistics, and the reconstruction of the consumer supply chain is the driving force for the development of the new retail industry, bringing important opportunities for the development of new logistics and new urban distribution.

    Enable shopping malls and supermarkets in new directions of future development.

    • High density storage and goods-to-person sorting system.

      Multi-shuttles and 4-direction shuttles create efficient storage.

    • Logistics solutions for shopping malls and supermarkets.

      Have accumulated rich project experience through serving many top shopping mall and supermarket companies.

    • B2C and B2B Order Delivery

      Support delivery needs of multiple scenarios with strong software capabilities.

    • Respond to a variety of characteristics of broken case picking and full case picking.

      Use a variety of picking technologies, such as electronic tags, voice, vision, and robots to meet fast order picking.

    Business Challenges

    • Demands for commodities are diversified and the product life cycle is shortened.

    • There are many types of items, and differences in time efficiency between fresh food and groceries.

    • The coexistence of B2B and B2C makes it more difficult to process orders.

    • There are multiple types of delivery such as take-out delivery, with dispersed warehouses.

    • The sales are unpredictable, so flexible scheduling and allocation of goods are required.

    Our Superiority

    • The fifth-generation i-G5 intelligent conveying platform, and mature technologies accumulated over many years.

    • The high-speed sorting technology meets multi-scenario and massive goods distribution needs.

    • The expandable modular design can achieve optimal solutions.

    • Support commodities of various shapes and weights.

    • Stable performance, with an extremely low error rate in sorting.

    Case Study

    BEIGUO-RENBAI GROUP

    Industry: Supermarkets

    Location: Shijiazhuang, Hebei

    Area: 210,000 square meters

    FRESH HEMA

    Industry: New retail

    Location: Jiading, Shanghai

    Area:

    LIQUN GROUP

    Industry: Supermarkets

    Location: Huaian, Jiangsu

    Area: 250,000 square meters

    CENTURY MART

    Industry: Supermarkets

    Location: Shaoxing, Zhejiang

    Area: 182,600 square meters

    Client Profile 

    Beiguo Renbai Group Co., Ltd. (hereinafter referred to as "Beiren Group") is a cross-regional, multi-format and diversified large-scale new retail business group in Hebei. It has been selected as one of the top 500 Chinese enterprises and top 500 Chinese enterprises in the service industry for eight years in a row

    Challenges for the Project

    The cargo volume of directly-passing commodities is large, and the supply of suppliers is concentrated, which is a major test for flat warehouses, which is mainly based on the sorting operation mode using manual hydraulic stackers, forklifts, and manual searching of goods. The degree of automation, standardization, and informatization of a series of links such as goods' receiving, storage, shipping, dismantling and sorting is low with relatively high work intensity and low manual operation efficiency

    Solution 

    In this project, Damon has planned the application of modern logistics equipment such as high-speed automated conveyor and sorting equipment, telescopic belt conveyors, automated loading and unloading equipment, automated robotic arms, and DPS electronic label picking system, reducing the work intensity of employees and effectively improving work efficiency

    Application Effects

    The project guarantees a daily average processing capacity of more than 72,000 pieces, which is more than 10 times the current logistics efficiency. It shortens the distribution response time by 3-4 days, and covers the broken case picking tasks for future 87 supermarkets, 100 convenience stores and future daily average of over 3,000 B2C orders. The operation time of a single vehicle of goods in a logistics park has been shortened from 2-3 hours to less than 40 minutes, with significantly fewer operating staff and lower work intensity

    Client Profile 

    Hema Fresh is a well-known online fresh food retail supermarket in China. Relying on Alibaba, China's largest e-commerce group, it has achieved rapid growth at a phenomenal rate. Hema Fresh has created an innovative "online + offline" business model, where not only consumers can buy all kinds of fresh groceries online, but the offline stores can also be used for sales and warehousing. The integration of such multiple functions in one store obviously poses a huge challenge to the supply chain

    Challenges for the Project

    Hema Fresh stores adopt the "store-warehouse integration mode", which offers the functions of both sales and warehousing, meaning that the supply chain system of a single store is required to meet the needs of warehousing, distribution and processing. Another difficulty comes from the need to pick as many as 5,000 kinds of SKUs to respond to the massive online orders in a timely manner. At the same time, the supply chain of the fresh food industry is difficult to control, with large losses and costs. There are strict requirements for the materials and hygiene of the supply chain

    Solution 

    Damon built the i-G5 Conveyor Platform equipped with many leading sensors for the project to monitor the size and weight of goods and the status of machine in real time. Meanwhile, it can seamlessly link with the information provided by the WMS system to perform planning and sorting according to the store status and online orders, so as to realize high-precision operation and maintenance. In case of large traffic, diversion can be implemented according to system instructions. In addition, the classic modular design of i-G5 has greatly reduced the system error rate and maintenance costs at the later stage


    Client Profile 

    Liqun Group is a cross-regional, multi-format and comprehensive large-scale business group occupying a leading position in commercial retail and commercial logistics for many years. It has also made outstanding achievements in the fields of hotel chain, real estate development, e-commerce, etc. At present, the Group owns more than 100 shopping malls in operation, with an area of more than 10,000 square meters for each mall, as well as 10 starred hotels and 6 large logistics centers, forming a diversified development pattern. As a listed company, the Group has been ranked among the top 30 of China's top 100 chain enterprises for several years in a row

    Challenges for the Project

    The retail industry is currently in a reform period of rapid changes. At present, consumer demands and product categories are diversified. The delivery time of each product varies greatly, while the sales of supermarkets are difficult to predict, so flexible scheduling and allocation of goods are required. The distribution range of Liqun products will cover all of its stores in Jiangsu, Shanghai, Anhui and other regions. The entire project has long logistics lines, complex procedures and high requirements for efficiency, with frequent shunt and confluence, and more than 80% of the equipment needs to be installed above the building with hangers

    Solution 

    In this project, Damon has provided a set of intelligent system including box conveyor, vertical conveyor, and high-speed sorting modules. The multi-zone, multi-story and cross-warehousing coordinated transportation of the stereoscopic warehouse area, the dense warehouse area, the flat warehouse area and the mezzanine floor of the logistics center are implemented by the i-G5 Conveyor Platform. Aerial installation is implemented, and configuration of the aisles is not necessary. As a result, the use of ground space is maximized, so is the convenience of AGV, electric forklifts and manual hydraulic stackers. The fire protection compliance designs such as automatic turnover and partitions of equipment are safe and reliable

    Application Effects

    The automated transportation and sorting equipment has reduced labor operation intensity, achieved picking, sorting, dismantling, transportation, shunt, confluence and other operations of goods in different regions, and completed inter-system seamless connection and data integration. As a result, the turnover speed and operation efficiency of goods in the warehouse have been rapidly improved, and the manual work intensity and walking paths have been reduced. The high-speed two-in-one structure achieves the maximum confluence processing capacity of 4,000 pieces/hour, improving conveyor efficiency


    Client Profile 

    Century Mart, one of the three major retail chain supermarkets in China, is a business company specializing in developing shopping places under Lianhua Supermarket Holdings Co., Ltd. Its continuous innovation and improvement under the new retail tide has led to its formidable business expansion. It has set up more than 150 shopping places in China, including large-scale marketplaces, shopping centers, hypermarkets, boutique supermarkets, standard supermarkets, and franchise stores, which are committed to serving population in communities and business circles within three kilometers. Century Mart meets the one-stop shopping demand of households with its products

    Solution 

    In this project, Damon's high-speed slider sorters and other core products are used in almost all logistics operation procedures. Damon's independently developed "rapid pre-receiving" system is supplemented by automated telescopic belt conveyors to facilitate the inventory and warehousing of goods. In addition, Damon has flexibly deployed the i-G5 Intelligent Box Roller Conveyor Platform. Its modular product structure facilitates rapid system construction, and its highly standardized device components ensure smooth operation of the conveyor, significantly shortening the delivery cycle of goods

    Application Effects

    Under the command of the WMS system, Damon's i-G5 Intelligent Box Roller Conveyor Platform and high-speed slider sorters can meet the sorting requirements of up to 16,000 orders/hour, which enables the goods that arrive early in the day to be delivered to the supermarket outlets as early as in the afternoon. The establishment of the fast unloading platform has greatly shortened the operation time of inventory, transportation and warehousing after the arrival of goods


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